Web Production Intern (Summer 2020)
Learn all about our Internship Program here!
Our Marketing Department is hiring:
If a company is going to make a difference in today’s world, it’s going to have to think differently. At Organic Valley, our philosophy and decisions are based on the health and welfare of people, animals and the earth. We’re a mission-driven cooperative, owned by family farmers, and we’ve been leaders in organic agriculture from the very beginning. Once pioneers of organic agriculture, we’re now an established leader. Organic is all we do. We are driven by our mission to promote regional farm diversity and economic stability by the means of organic agricultural methods and the sale of certified organic products.
Summary of Role
Are you excited by the prospect of telling the good food story to thousands of people on a daily basis? CROPP Cooperative is seeking a Web Production Intern to support its Digital Marketing Team. This person will be responsible for coordinating content and updating the Organic Valley and Organic Prairie consumer-facing websites. The ideal candidate for the position will be passionate about telling the story of the country’s largest organic farmer-owned cooperative and creating a world-class experience for our web visitors.
Essential Duties and Responsibilities
o Maintain and update website content through usage of an enterprise content management system (CMS).
o Coordinate the creation of new web content in conjunction with other internal departments and agency partners.
o Assist in the development and execution of integrated digital marketing campaigns.
o Collaborate with web agency to implement web updates.
o Monitor and test our websites to ensure they’re displaying properly and providing a good user experience across devices.
o Monitor and report on competitor and other brand websites.
o Create audience-specific, informative and engaging written content for our email and web properties to connect consumers to their food and our farms
Additional Duties and Responsibilities
o Collaborate with other members of the Integrated Brand Marketing team to support digital marketing efforts across diverse practices and platforms.
o Periodic and ad-hoc reports
o Additional duties as assigned by supervisor.
Knowledge, Skills, and Abilities
o Currently enrolled and one year or less graduation in Communication, Marketing or related field
o Familiarity with content management systems
o Excellent writing skills with a strong understanding of audience, tone, and nuance.
o Skilled in writing easy-to-understand and engaging content that is mission focused.
o Experience with Google Analytics, search engine optimization, and digital advertising preferred.
o Familiarity with basic graphics manipulation and photo editing software such as Adobe Photoshop.
o Excellent verbal and written communication skills.
o Strong project management skills.
o Innate passion for communicating through new media channels and understanding what motivates people to engage on the web.
o Self-starter with the ability to work collaboratively with others and under limited supervision.