Marketing Campaign Manager, DIT North America
Main purpose of job:
The UK’s Department for International Trade (DIT) in North America seeks a proactive, enthusiastic, results-driven Marketing Campaign Manager, with a minimum of 4-6 years of marketing experience, to manage effective marketing campaigns in designated priority business sectors across the US and Canada.
Our marketing campaigns target DIT’s business audiences including exporters, consumers, influencers, economic policy makers, and external partners, to encourage them to invest in the UK or buy British goods and services.
The jobholder will have a special focus on the business sectors of technology, cyber, advanced engineering and manufacturing, automotive, and aerospace (possible adjustments). They will fulfil a pivotal role between respective sector teams, agencies and the North America and DIT headquarters’ marketing and communications colleagues. Working with sector teams on the annual marketing objectives and tactical delivery, their role is to understand sector business audiences and industry norms to achieve cut-through in competitive promotional and media environments, and stand out against our competitors.
The Campaign Manager will align the marketing and communications work of the UK sector and localises the approach for the North American market using insights, evaluation and evidence. The jobholder will lead on our government-to-business (G2B) and business-to-business (B2B) sector marketing and often delivers marketing projects that win business for UK exporters (including overseas direct investment), investment lead-generation, and relevant UK prosperity work. The campaign manager readily triages workflow and activity in order to help the Marketing Services team manage delivery and appropriate use of resources.
Roles and responsibilities / what will the jobholder be expected to achieve?:
Under the direction of the Head of Marketing Campaigns for North America, and in support of/in alignment with the annual Regional Prosperity Plan’s annual Communications and Marketing Strategy developed by the Head of Communications, the Campaign Manager will:
- Develop, execute and evaluate North America marketing and communications strategy plans and cross-team toolkits for technology, cyber, advanced engineering and manufacturing, automotive, and aerospace, ensuring they are guided by insight and evidence;
- Work closely with North America-based Heads of Sector and relevant team members to ensure plans and activities customized, successful, thoroughly-evaluated, and provide value for money;
- Work with closely with the Head of Marketing Services and the Marketing Services Team to produce marketing products and services that are fit-for-purpose, dynamic, relevant and on-brand;
- Represent the views of sector and market with colleagues across DIT HQ and GREAT Campaign HQ, to influence UK strategy, plans and delivery;
- Liaise with fellow cross-UK government communications and marketing colleagues based in the US and Canada on collaborative projects, collating relevant DIT and sector top lines and statistics as-needed to inform external messaging;
- Develop sector-specific expertise and understanding of the strategy, audience and media interests of target audiences;
- Provide marketing expertise across range of integrated marketing campaigns skills – events, project management, messaging, advertising and paid media campaigns, email marketing, strategy, brand, digital;
- Support, advise and guide regional sector colleagues on marketing procedures, processes, and best practice; particularly around events, including virtual engagement (webinars, virtual trade missions etc), advertising and digital media promotion;
- Participate in regular sector team calls/meetings to provide marketing insight and update on relevant activities;
- Plan and deliver agreed North America marketing and communications activities, together with sector teams and services team, including event organisation, writing briefs for proposed advertising and media buys, procurement, working with agencies to deliver activity (event, digital, PR) and content for sectors (microsite/landing pages, podcasts, social media cards, Linkedin, blogs, etc.)
- Provide project management of larger, portfolio-relevant North America-wide campaigns and projects;
- Lead on delivery of relevant GREAT Campaign initiatives within sectors in market and feeding into regular reporting and evaluation requirements, including working with cross-government public affairs colleagues on relevant activities;
- Work with North America trade and investment teams to effectively manage external stakeholders;
- Regularly deliver induction, onboarding and ongoing marketing best practice guidance to DIT trade and investment teams;
- Support development and delivery of regional virtual client engagement platform and accompanying content, in light of current working environment
Internal Candidates are encouraged to apply for this position: please note that final pay will be determined in accordance with internal pay policies, including geographic differentials.