Website & Digital Specialist
OBJECTIVE:
The Marketing Specialist is responsible for developing, managing, and maintaining the primary websites and digital presence of PIPESTONE. Working closely with the Marketing & Information Technology teams, and vendors to ensure web and digital presence are aligned with and support the organization’s strategic goals and objectives.
ESSENTIAL FUNCTIONS.
- Serve as the project manager on any site redesign, web-related or app projects.
- Draft wire-frames and design web pages to stay on Pipestone brand while ensuring a positive user-experience.
- Manage our e-commerce platform. Shoot and edit high quality product photos and write product descriptions. Ensure smooth order processing from web to our accounting system.
- Help troubleshoot & ensure website errors/issues are solved in a timely manner.
- Develop and manage training to customers and employees on website resources.
- Optimize content to improve SEO for key services and providers.
- Provide analytic reporting and offer actionable recommendations leveraging Google Analytics and other analytic tools.
- Ability to film, design, and edit professional video materials for internal and external audiences.
- Planning stories, designs, concepts and graphics for video production.
- Oversee scripting, voice over, photography, and complete video design process.
- Assist with other marketing and communication projects as needed
POSITION SPECIFICATIONS
Education: Marketing, Digital Media or related degree
Experience: Experience with web design, e-commerce sites, and video production.
Required Skills: This individual will be detail oriented and possess interpersonal skills that will allow them to effectively problem solve, communicate a plan of action, and motivate the team to complete the plan of action.
Physical Requirements:
- Standing, walking and ability to be on feet 8 to 10 hours per day
- Frequent bending, reaching, squatting and kneeling
- Frequent use of one or both hands/arms to grasp or pull
- Frequent lifting of objects weighing 3-20 pounds
- Occasional bending while pulling and/or lifting objects weighing up to 50 pounds, or requiring up to 50 pounds of force to move
- Ability to communicate effectively both verbally and in writing
- Ability to attend and participate in meetings of various lengths
Additional Requirements:
- Must have valid driver’s license and reliable transportation to get to work.
- Must be willing to attend early morning or evening meetings as needed.
- Must be willing to travel overnight to other Pipestone locations periodically.