90.5 KCSU Promotions Director

Rocky Mountain Student Media Corporation is committed to increasing the

diversity of our staff and providing a culturally responsive work environment. We

encourage applications from people of all backgrounds and abilities. While

RMSMC is an independent corporation from the University, we embrace

Colorado State’s Principles of Community to guide us in our educational mission.

This job description serves as a description for all work to be completed by the

department as a whole. All work is the responsibility of the director, to be delegated to

assistants and volunteers as needed. Assistants should work directly with their directors

shortly after employment to understand which responsibilities seen here (and not here)

are theirs to complete. Assistants are welcome to delegate tasks to volunteers and

manage their performance with the consent of their director.

The Promotions Director is responsible for all promotional events, activities and content

at KCSU. The Promotions Director must be very creative and have a lot of new

measurable ideas to help enhance and promote KCSU’s image. This position reports to

the Station Manager.

Promotions supervises throughout year/assists in hiring process for:

Assistant Promotions Director, Video, Volunteers

Promotions’ Supervisors:

Station Manager, General Manager

Specific duties include:

●Maintain a 360 degree perspective of all facets of KCSU, and learn the

prioritization it takes, based on the KCSU image and mission statement to select

which content to promote, how often, and on which channels

●Strategically utilize promotional channels by picking the best medium for the

message. For example, Using the RADIO for all audio production promotion.

Making a video to promote a concert. Using Facebook for event promotion.

●Measure KCSU listenership growth and reach in the community, and update the

KCSU Reach documentation

●Work closely with Video to ensure promotional videos are being made to keep

our social media, YouTube, and web content fresh

●Communicate and share your workload with your assistant director and

volunteers

●Make sure DJs are hosting weekly ticket giveaways

●Communicating with contacts at local venues to acquire tickets for giveaways

and look for possible future events

●Create project charters, AKA road map of plans for large promotional events

●Measure success through project charters of events like the PreGame show or

other events to ensure goals are met/knowing what to do differently in the future

●Take staff requests, supervisor requests, and your own prioritization into account

when planning and running various promotional activities

●Coordinate all giveaway sheets and other appropriate documentation,

including the use of the KCSU publish drive

●Overseeing the distribution and monitoring of all promotional items, including

shirts, stickers, etc. Working with the development director as needed to share

promotional items.

●Organizing all content through KCSU’s various social media accounts, including

Twitter, Instagram, Facebook, Tiktok and others

●Using supervisor help to ensure all KCSU staff and volunteers are filling out the

KCSU Promo Request form so you know to promote content BEFORE it happens

and on its release day

●Responds to listener social media comments and consults station manager and

general manager for proper public relations advice as needed

●Gather possible promotional events/ideas from other departments (like Sports,

News, Music and other RMSMC branches) about anything that may need to be

promoted

●Table and help create a street team to do live promotions

●Attends RMSMC marketing meetings upon request

●Make timeline of expected upcoming events to cover for semester

●Have full knowledge of all social media accounts and keeping a list of all and a

description of each for record keeping purposes

●Put together a Street Team to be present at events.

●Put on a few events per semester that further KCSU’s reach and spread.

●Work with the Web Content Editor and Web Director to write one (required) web

article per semester. Web article due dates are assigned by the Station

Manager.

●Work on specific tasks given to you from the Station Manager, General Manager

or Programming Director

The mission of KCSU is to train students to collaboratively operate a radio station

All paid staff at KCSU have responsibilities that all staff must adhere to. Some of

these include:

1. Hold regular office hours during weekdays from 8am-6pm

2. Have regular sometimes daily correspondence with the Station Manager,

and General Manager through Slack, email, and in person

3. Have one on one meetings...

a. With station manager and general manager

b. With program director for content producers

c. With assistants/directors if applicable to department

4. Attend scheduled all-staff meetings

5. Have regular correspondence with your community (e.g. Local director

talking to the Fort Collins art community, Sports Director talking to the

CSU/Fort Collins high schools’ sports teams)

6. Can either answer any questions about KCSU, or if not be able to direct

whoever is asking to the correct person

7. Work with the Station Manager host additional shows during DJ-Athon to

ensure a full live schedule

8. Assist the Station Manager and Training Director with the Training Liaison of

the Week. The training liaison is a staff member, selected by the Station

Manager each week, who is called in to work with shadows that are

unable to book a show based on our current show schedule. Liaisons host

normal staff hours, but when called in to host a show can use office hours.

9. Apply for work study before starting your position. If work study is

unavailable, you must turn in the necessary paperwork within the first two

weeks of starting work

10. Accurately track your hours each week

11. Uphold the KCSU Mission statement and imaging principles in everything

they do.

12. Create and foster an inclusive, welcoming, and professional work

environment.

13. Other duties as assigned

14. Listen to KCSU!

TO: KCSU-FM Management Applicants

FROM: Ben Krueger, Station Manager

Hannah Copeland, General Manager

SUBJECT: KCSU Student Management Team Application Process

The mission of KCSU is to train students to collaboratively operate a radio station

that delivers and creates content that informs and inspires our listeners.

Thank you for your interest in KCSU-FM for the 2021/22 school year! Please don’t hesitate

to make an appointment with either Hannah Copeland, or myself, Ben Krueger, if you

have any questions about the job description or any other matter.

The promotions director position is available. When you apply, please indicate in your

cover letter if you are interested in the director position. More information is available in

the Job Description document that holds the responsibilities of the position.

The promotions director works for a 30-week period for 15-hours a week. The position

pays minimum wage. $13 an hour.

All student management team applicants must be full-time (twelve or more

undergraduate hours or six or more graduate hours per semester), degree-seeking,

fee-paying Colorado State University students in good academic standing.

Please fill out all the required forms and return in a PDF document to

station@kcsufm.com. All student management team members are expected to

voluntarily train with their predecessor 2-hours at a minimum each week after they are

hired.

Your application is due by Monday, October 11th by 11:59 pm. When you email in your

application, include all the times you are available for a 1-hour interview between

October 12th - October 15th. Interviews will be conducted remotely. KCSU-FM is an

equal opportunity employer.

Your application should include:

1. One-page letter cover letter to:

Ben Krueger

KCSU Station Manager

1101 Center Ave Mall, Suite 118

Lory Student Center

Colorado State University

Fort Collins, CO 80523

2. Completed application form

3. Personal Resume

Read through and become familiar with these questions. You will be asked these

questions during your interview. There is no need to provide a written response, though

you are permitted to bring notes and visual/audio aids during your interview. Use these

questions and the job description to prepare you for the interview.

1. Why do you want to be a part of the promotions department at KCSU?

2. For which positions are you applying? Would you prefer assistant or director?

a. Would you be open to another position other than your preference for this

department?

b. Would you be open to another position outside of this department at

KCSU? (This is unusual but we always like to check.)

3. In your opinion, what does the promotions department add to KCSU? What are

the main goals we would seek to accomplish through the promotions

department?

4. The channels that KCSU uses to promote are always growing and changing from

radio live-reads to Tiktok. List off a few examples of KCSU promotional channels

and what content performs best on those channels.

5. KCSU broadcast signal can reach more than 300,000 in Fort Collins, Loveland,

and Greeley, making it the promotional channel with the largest potential

audience. What makes an effective radio promotion? What makes a bad radio

promotion? Describe types of radio promotions from other stations that you

appreciate and how you will implement their tactics at KCSU.

6. Using specific examples to describe how KCSU can improve the promotions

department and reach more people next year.

7. There are crucial recruitment periods at KCSU including the first week of school

and the week before each of KCSU’s training sessions. List specific examples of

how you will recruit during these times, and why you chose these examples.

8. Promotions can be stressful, how will you plan on delegating extra

work/promotional events to the assistant promotions director or volunteers?

9. Which part of promotions do you find the most intriguing for you? (Live events,

social media, fundraising, tabling)

10. What is the most impactful thing that KCSU can do to grow?

11. Do you own a radio? Well, a lot of students don’t. What creative steps will you

take to keep students engaged with KCSU content?