Head of Marketing Campaigns DIT, New York
Head of Marketing Campaigns DIT, New York
The British Government is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.
Department for International Trade roles (DIT)
Job Description (Roles and Responsibilities)
Main purpose of job:
Be part of the Department for International Trade’s (DIT) mission to drive more trade and investment between North America and the UK. With a mature, high spending consumer market and an open, liberal economy, world-class talent and a business-friendly regulatory environment, the UK is the leading destination for foreign investment in Europe, and the second highest investment destination in the world. The UK is also the world’s sixth largest exporter and the second largest services exporter.
We employ over 150 people across North America, all united by our vision of a future where we champion open and fair global trading that drives growth, creates better jobs and higher wages, and improves living standards in the UK and around the world. We seek talented team members with the passion and drive to help us in our mission to build a global appetite for British goods and services; drive investment; negotiate trade deals and open up markets; improve international trading standards and fight unfair trading practices.
Based at the British Consulate-General in New York, the Head of Marketing Campaigns will lead effective marketing campaigns across the US and Canada. Our marketing campaigns target our business audiences including exporters, consumers, influencers, economic policy makers, and external partners, to encourage them to invest in the UK or buy British goods and services. In addition, you will have a lead responsibility on the preparation and sharing of periodic reports to senior leadership on the progress of the campaigns and KPIs as well as proactively identifying actions aimed at enhancing the influence and delivery of DIT’s export and investment objectives in North America.
Roles and responsibilities:
- Under the direction of the Director of Communications and Marketing and working collaboratively with the Head of Communications - develop, deploy and evaluate integrated marketing campaigns and communications strategy for our priority sectors in North America and for the Regional Trade Plan.
- Collaborate with and support the London-based Communications and Marketing Directorate on core campaigns and priority initiatives, including delivery of the 'Ready To Trade Campaign' in North America;
- Deliver the GREAT Campaign in North America: advise, direct, and encourage cross-UK Government colleagues to devise ambitious campaigns, projects and events that meet government communication objectives and outcomes. Ensure GREAT campaigns are brand-compliant and represent value for money.
- Research, collect, and use data to recommend new campaigns and evaluate existing campaigns;
- Manage local relationships with DIT HQ’s global media buying agency, locally contracted public relations agency, and media partners. Review and amend marketing contracts for events, activations, and partnerships (
- Ensure Marketing Managers develop high quality, on brand marketing toolkits for campaigns, projects and major events that meet needs of stakeholders and audiences.
- Proactively develop a pipeline of long term, strategic and high-value corporate partnerships for relevant collaboration and project/event sponsorships;
- Effective budget management, maintaining regular evaluation measurements of the return on investment of campaigns.
- Other duties as assigned.
Line management of two Marketing Managers.
Essential qualifications, skills and experience
Essential on arrival:
- Demonstrated experience handling marketing campaigns in a government, non-profit, agency, and/or in-house setting.
- Experience of budget and contract management.
- Excellent interpersonal, presentation and networking skills.
- Excellent stakeholder management abilities.
- Excellent verbal and written communication skills including editing and proofreading skills.
- Excellent analytical and problem-solving skills
- Excellent organizational skills and meticulous attention to detail.
- Excellent management and collaboration skills with the ability to deliver results.
- Proficiency in standard Microsoft applications with advanced Excel skills.
- Demonstrable interest in the UK and international affairs.
- Must be able to attend events outside of office hours and undertake travel in the US, Canada and internationally up to 10% of your time.
Desirable qualifications, skills and experience
- A track record of securing positive results for dynamic marketing campaigns, creative solutions for localization and contextualization of global campaigns and initiatives for localized audiences.
Seeing the Big Picture, Changing and Improving, Making Effective Decisions, Managing a Quality Service, Communicating and Influencing
27 November 2022
Senior Executive Officer (SEO)
Type of Position
Working hours per week
Americas, Caribbean & Overseas Territories
Type of Post
British Consulate General
Number of vacancies
USD $ 117,747
16 January 2023
Other benefits and conditions of employment
Learning and development opportunities:
The British Embassy and its US Network is committed to all employee’s ongoing learning and development needs. We actively encourage learning & development and will develop a specific plan in collaboration with the successful candidate.
The individual would be based in New York. The core working hours are 9:00 a.m. to 5:30 p.m. ET, but potentially variable (depending on workload) and somewhat flexible, with Line Manager's agreement. Occasional evening event attendance or travel may be required (less than 10% of time). Occasional meetings with overseas colleagues may be required outside of the core working hours (less than 10% of time). This role is 40 hours a week. The British Embassy and its US Network embraces hybrid working, allowing its staff to typically work from home 2 or 3 times a week. We are an organization that also recognises the critical value of teamwork and we embrace and endorse collaboration by ensuring that all staff attend the office flexibly yet regularly.
Any other information:
- Generous leave package plus public holidays
- Generous 401k matching
- Excellent healthcare options
- Paid sick leave
- Generous parental leave policy
- A great work-life balance including flexible start and finish times and a hybrid working model with staff splitting their time between working from home and the office
- Short-term disability, long-term disability and life insurance coverage
- High quality L&D services with global sessions and events every day to help you develop and meet organisational needs, including up to 5 days paid leave each year to pursue your professional development
- Inclusivity is one of our core values and we strive to treat everyone openly, fairly and equally. All new team members learn about how they can contribute to an inclusive environment and the importance of diversity and inclusion
Under US State Department requirements, the UK Government in the US may only employ, as non-diplomatic staff, persons who are US citizens, US Permanent Residents or A visa holders with EAD cards*. If you hold a visa other than an A visa you are not currently eligible to work at our office. Please refer to our website for information on exceptions to this policy at www.gov.uk/government/world/usa. All selected candidates are subject to background checks and will require a security clearance prior to starting work. • A visas are acceptable at the Embassy and Consulates. The UK Mission to the UN (UKMIS) accepts G visas, and British Defence Staff (BDS) outposts accept A or NATO visas.
The UK Government operating in the US offers a substantial benefits package including generous leave, a choice of medical insurance, 401(k) matching up to 7%, extensive learning opportunities and a great work/life balance. Employees who are not liable to pay local income tax on their Mission salary, eg some non-local national staff and some spouses or partners of UK diplomatic staff, will have their salaries abated by an equivalent amount. Internal candidates must inform their supervisor before they apply to a different position. Only successful candidates will be contacted. Please no phone calls. Due to the high volume of resumes we receive, we cannot guarantee consideration of your application if the submission instructions are not properly followed. The British Embassy is committed to a policy of equal opportunities and to creating a diverse working environment, free from discrimination, where everyone is included and treated fairly, based on merit alone. We are an equal opportunity employer, making all employment decisions without regard to race, gender, gender identity, religion, national origin, citizenship, disability, age, sexual orientation, political affiliation or any other criterion protected by law.